All work
Brand identity
Bru
A warm, playful identity for a coffee brand, with a cup and a rising curl of steam hidden in the name.
- Client
- Bru
- Discipline
- Brand identity
- Year
- 2025
- What we did
- Logo, Packaging, Pattern, Food and drink
Bru is built for the first sip of the day. The chunky wordmark turns its final letter into a cup, with a wisp of steam rising from it, so the logo reads as coffee at a glance.
The palette moves from roasted brown to cream, amber and a bright orange. We carried it onto mugs, takeaway cups, a carrier and a repeating pattern made from the cup mark.
