Your brand is the first thing customers judge. Before they read a menu, open your website or reply to your DM, they've already decided whether you look trustworthy. Kaptured Creatives is a branding studio in Westlands, Nairobi. We build identities that make small and medium-sized businesses look as good as they are, and that are easy to use every day.
What's included in a brand identity
- Logo design. A primary logo, a simplified mark and versions for dark and light backgrounds, so it works on a shop sign, a profile picture and a business card.
- Colour palette. Primary and supporting colours with the exact codes for print (CMYK), screens (RGB, HEX) and paint.
- Typography. Typefaces for headings and body text, chosen to be easy to get and easy to read.
- Brand guidelines. A short, practical guide that shows your team, printers and freelancers how to use everything.
- Starter assets. Social media profile and cover images, email signature, letterhead and business cards.
Who it's for
- New businesses that need a logo and a look before launch.
- Growing brands whose logo was made in a rush and no longer fits.
- Restaurants, salons, fashion labels, event organisers, real estate, schools, NGOs and tech startups across Kenya.
How we design your brand
We start with a short call to understand your business, your customers and your competitors. We then explore a few distinct directions and refine the strongest one with you. You review and approve everything online, in one place, and you can pay by M-Pesa. When we're done you get every file, organised and named, so you never have to ask a designer for your own logo again.
Branding that works with everything else
A brand only works when it shows up the same way everywhere. That's why we also design websites, social media content and print and event artwork, and handle photography and video. See examples in our work.